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Water-Based Lube: Toy-Safe, Non-Staining, & Universal Personal Lubricant

Shop our essential collection of Water-Based Lubricants, the universal standard for safety, comfort, and compatibility with all sex toys and condoms. These non-sticky, easy-clean formulas deliver a smooth glide, making them perfect for sensitive skin, daily use, and worry-free fun.

⚡️ Low stock, high pleasure ⚡️ Up to 50% Off
⚡️ Low stock, high pleasure ⚡️ Up to 50% Off
⚡️ Low stock, high pleasure ⚡️ Up to 50% Off
⚡️ Low stock, high pleasure ⚡️ Up to 50% Off
⚡️ Low stock, high pleasure ⚡️ Up to 50% Off
⚡️ Low stock, high pleasure ⚡️ Up to 50% Off
⚡️ Low stock, high pleasure ⚡️ Up to 50% Off
⚡️ Low stock, high pleasure ⚡️ Up to 50% Off
⚡️ Low stock, high pleasure ⚡️ Up to 50% Off
⚡️ Low stock, high pleasure ⚡️ Up to 50% Off

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ID LUBE ID Pleasure Water Based Lubricant
ID LUBE ID Pleasure Water Based Lubricant
Regular price$16.79 Sale price$13.93
ID LUBE ID Pleasure Water-Based Lubricant
ID LUBE ID Pleasure Water-Based Lubricant
Regular price$13.19 Sale price$11.00
ID LUBE ID Pleasure 8.5 oz. Water Based Lubricant
ID LUBE ID Pleasure 8.5 oz. Water Based Lubricant
Regular price$29.99 Sale price$23.76
ID LUBE ID Pleasure 2.2 oz. Water-Based Lubricant
ID LUBE ID Pleasure 2.2 oz. Water-Based Lubricant
Regular price$14.19 Sale price$11.88
ID LUBE ID Pleasure 1 oz. Water-Based Lubricant
ID LUBE ID Pleasure 1 oz. Water-Based Lubricant
Regular price$8.29 Sale price$6.68
ID LUBE ID Pleasure 4.4 oz. Water Based Lubricant
ID LUBE ID Pleasure 4.4 oz. Water Based Lubricant
Regular price$19.99 Sale price$15.95
Main Squeeze Cooling Water-Based Lubricant 3.4 oz
Main Squeeze Cooling Water-Based Lubricant 3.4 oz
Regular price$14.39 Sale price$12.01
Jo Agape Cooling Lubricant 2 oz
Jo Agape Cooling Lubricant 2 oz
Regular price$20.19 Sale price$16.81
Wicked Aqua Chill Cooling Lubricant 4 oz.
Wicked Aqua Chill Cooling Lubricant 4 oz.
Regular price$18.99 Sale price$15.28
JO H2O Cooling Lubricant 4 oz.
JO H2O Cooling Lubricant 4 oz.
Regular price$20.99 Sale price$16.81
JO H2O Cooling Lubricant 2 oz
JO H2O Cooling Lubricant 2 oz
Regular price$13.49 Sale price$11.23
JO H2O Cooling Lubricant 1 oz
JO H2O Cooling Lubricant 1 oz
Regular price$10.49 Sale price$8.41
Body Action Stay Hard Personal Lubricant 2 oz
Body Action Stay Hard Personal Lubricant 2 oz
Regular price$21.49 Sale price$17.95
Sliquid Sizzle Water-Based Lubricant 8.5 oz.
Sliquid Sizzle Water-Based Lubricant 8.5 oz.
Regular price$23.79 Sale price$19.80
Swiss Navy Masturbation Cream 5 oz.
Swiss Navy Masturbation Cream 5 oz.
Regular price$27.99 Sale price$23.40
Pjur Backdoor Water-Based Anal Lubricant 250ml
Pjur Backdoor Water-Based Anal Lubricant 250ml
Regular price$53.99 Sale price$43.20
Soothe Anal Anti-Bacterial Glide 60 ml
Soothe Anal Anti-Bacterial Glide 60 ml
Regular price$16.19 Sale price$13.46
Body Action Anal Glide Extra Lubricant
Body Action Anal Glide Extra Lubricant
Regular price$23.15 Sale price$19.30
Wicked Anal Jelle Plus 8 oz. Anal Lubricant
Wicked Anal Jelle Plus 8 oz. Anal Lubricant
Regular price$29.99 Sale price$24.19
Soothe Anal Anti-Bacterial Glide 120ml
Soothe Anal Anti-Bacterial Glide 120ml
Regular price$21.59 Sale price$17.96
Anal Lube Cherry Scented ClearAnal Lube Cherry Scented Clear
Anal Lube Cherry Scented Clear
Regular price$16.29 Sale price$13.05
JO Anal H2O Cooling Lubricant 4 oz
JO Anal H2O Cooling Lubricant 4 oz
Regular price$20.19 Sale price$16.81
JO Anal H2O Cooling Lubricant 2 oz
JO Anal H2O Cooling Lubricant 2 oz
Regular price$13.49 Sale price$11.23
Wicked Anal Jelle Plus 4 oz.
Wicked Anal Jelle Plus 4 oz.
Regular price$20.89 Sale price$16.72
Anal Lube Original Formula LubricantAnal Lube Original Formula Lubricant
Anal Lube Original Formula Lubricant
Regular price$15.69 Sale price$13.05
Pjur Backdoor Water-Based Anal Lubricant 100ml
Pjur Backdoor Water-Based Anal Lubricant 100ml
Regular price$24.89 Sale price$20.70
JO ANAL H2O Warming Lubricant 4 oz.
JO ANAL H2O Warming Lubricant 4 oz.
Regular price$20.99 Sale price$16.81
JO Anal H2O Lubricant Original 8 oz.
JO Anal H2O Lubricant Original 8 oz.
Regular price$30.29 Sale price$25.22
Wicked Anal Jelle 8 oz.
Wicked Anal Jelle 8 oz.
Regular price$27.99 Sale price$22.12
JO Anal H2O Lubricant Original 4 oz
JO Anal H2O Lubricant Original 4 oz
Regular price$20.19 Sale price$16.81
Wicked Jelle Anal Lubricant 4 oz
Wicked Jelle Anal Lubricant 4 oz
Regular price$17.99 Sale price$14.92

The Universal Standard: Why Water-Based Lube is an Essential

Water-Based Lubricant is the most popular, versatile, and recommended lube type by sexologists and health professionals globally. Its formula is fundamentally simple: a base of purified water mixed with moisturizing and thickening agents (like cellulose or glycerin). This composition makes it the safest choice for nearly every intimate scenario.

Unmatched Safety and Compatibility:

  • 100% Toy Safe: This is the single most important feature. Water-based lube is the only type that is guaranteed to be safe for all silicone vibrators, dildos, and toys. Unlike oil or silicone lubes, it will not damage, soften, or degrade the material.
  • Condom Compatible: It is safe for use with all condom types—Latex, Polyisoprene, and Polyurethane—ensuring you maintain barrier protection without risk of breakage.
  • pH-Balanced: Many of our formulas are specifically crafted to be pH-balanced (matching the natural acidity of the vagina) to support intimate health and reduce the risk of irritation or infection.

Performance and Convenience

While water-based lube is the safest option, modern formulations have been refined for excellent performance:

  • Easy Cleanup: Water-based formulas are non-staining and wash away instantly with just water, making cleanup a breeze for both your skin and your bedding.
  • Ideal for Sensitive Skin: We offer a wide range of glycerin-free and paraben-free options, catering to users prone to skin irritation or yeast sensitivity.
  • Non-Sticky Finish: Quality formulas avoid that common sticky feeling, leaving a smooth, comfortable residue that feels natural.

The one drawback is longevity: because the skin absorbs the water, you may need to reapply during long sessions. However, for everyday use, toy play, and ultimate safety, water-based lubricant remains the definitive choice.